With each experience a customer has with your brand, you need to follow them wherever they go. Advanced in-store beacon technology can track eye movements, the amount of time spent in-aisle considering a product, and other useful metrics linked to a person’s shopping behaviors through a mobile smartphone. Look at individual parameters such as products purchased online and offline, products left in the shopping cart, website clicks, and content viewed. Take your analysis to the next level by installing an end-to-end retail platform that centralizes data from various sources. At a minimum, you should be tracking the channels utilized, locations shopped, and demographics. Today’s consumers are willing to share their personal details if it means they’ll receive more individualized service. Use Actionable Data to Serve Customers Better For instance, when a shopper at Ashley Furniture orders a dining room set, finish, and fabric, Microsoft Dynamics for Retail seamlessly drives the configuration through the supply chain back to the manufacturer, so delivery dates are accurate. Microsoft Dynamics for Retail is one such tool you might consider.

What you need to complete this objective is a robust back-office and store-level platform that can help you improve your supply chain management. Integration for physical gift cards and loyalty programs online and offlineįlexible information from in-store associates with real-time inventory data Opportunities to select different colors and styles of in-store items online They want to put items into virtual shopping carts and pick them up in-store.Īdvanced integration involves providing shoppers with:Īccess to the latest inventory and out-of-stock items with ship-to-storeĮxpedited shopping trips and instant gratification with buy-online-pickup-in-store Shoppers want to know what’s in stock before visiting your store. The last thing you want is for a customer to leave your store empty-handed and frustrated. However, they also like modern conveniences found online, such as in-depth product information, social reviews, digital displays, and ordering kiosks. People love opportunities to interact with products in person and gain personalized assistance from store associates. Enhance Store Merchandising and Inventory Ready to integrate, but not sure where to start? These three steps will point you in the right direction. Steps to Successfully Integrate Your Retail Strategy Companies with strong omnichannel retail strategies retain approximately 89% of their customers from channel to channel, compared to a 33% retention rate for businesses with weak integration. Mobile lets you reach customers when and where they like to shop. Analysts estimate more than half of all retail eCommerce will take place via mobile device by the end of 2021. Walmart, for instance, saw sales increase by 30% after establishing an eCommerce site. Retailers who have traditionally relied on brick-and-mortar stores for sales have been surprised by how much growth adding an online channel delivers. Just one bad shopping experience can cause a consumer to lose interest in a brand for good. No retailer wants customers to feel disappointed or frustrated with the shopping experience, no matter where it may be. At least 84% of consumers feel retailers should “do more” to integrate online and offline shopping channels. Why Integration Is Critical to a Successful Retail StrategyĬonsider the many reasons to prioritize the development of retail integration:

For example, integrated marketing allows you to deliver uniform messaging to the right shopper at the right time, building brand awareness when it matters most. If you’re not serving these needs seamlessly across all platforms, you’re losing market share to someone who can.Īn integrated retail strategy assures customers that they can expect the same caliber of excellence from your brand at every turn. They want convenience, information, and instant gratification. We now see these different channels are not competing with one another, but rather that consumers are using all channels to serve their various needs. Aligning the in-store experience with online and mobile channels should be a priority for every retailer.

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